Niche Marketing for Health-Based Professional Services

Led by Marla Stafford, Ph.D, an expert in the field of service and health-based marketing and professor at The University of Nevada, this webinar will build on introductory concepts of marketing for health services and discuss niche marketing. Specifically, this webinar will focus on how to develop and market to specific niches within the health care system. The program will also discuss the advantages and disadvantages of niche marketing.

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